Employer Branding | ACA

Employer Branding

If you work in recruitment, HR, or any other part of the business the Employer Branding course will be an important contribution to grow your skillset and start building strong employer brands.



2 months



Course Format



4 hours/week


72000 AMD/month

Experienced Lecturers

Learn from industry experts!

Get practical knowledge from those who successfully work in the industry.

Well-structured curriculum

Our curriculum specialists work on providing a program with a clear path and necessary theoretical information.


Narek Aslikyan

Co-Founder, CEO at ACA


Artur Manukyan

Technical PM SuperAnnotate


Sharmagh Sakounts

Fundraising specialist at Ayb Educational Foundation


Tatev Mkrtumyan

Brand Marketing Manager at SuperAnnotate


Anna Aria Harutyunyan

Sr. Manager of Lifecycle and Product Marketing at Podcastle


Valeriia Ploshkina



Employer Branding Essentials

  • Introduction to Employer Branding 
  • Candidate Experience & The Candidate Journey Map 
  • Internal Employer Branding 
  • Cutlure & Brand 
  • Practical task: design your company’s candidates’ journey map

EVP Development

  • Introduction to EVP
  • Workshop: Researching & developing your EVP

Armenian Market Intelligence

  • Employer Branding Success Stories 
  • Armenian Tech Landscape Talent Attraction Infrastructure

Employer Brand Marketing

  • Candidate Persona Development 
  • Career Page Concept & Development ​
  • Event marketing 
  • Public Relations & Brand marketing 
  • Practical task: develop a recruitment marketing strategy for your company


  • Understand the basics of Developer Relations 
  • Pillars and Framework of DevRel 
  • DevRel functions, profile and career path 
  • DevRel activities and best practices

Corporate Social Responsibility

  • The definition and origins of Sustainability
  • Contemporary Business practices and Sustainable strategies like CSR and Business ethics 
  • How to develop a CSR Strategy in your organization

Attracting Talent with Targeted and Value-Driven Job Descriptions


2 months



Course Format:



4 hours/week


72000 AMD/month



Study Program

The quality of our courses is based on the structural organization of the lesson process: theoretical and practical lessons, homework, out-of-class communication with the lecturer.


During the lectures, students get theoretical knowledge, get acquainted with new technologies and working methodologies and discuss the materials.


During the seminars, the students implement the knowledge they received in the theoretical classes. The tutors provide individualized support to each student discussing the problems they encountered.


We are ready to provide comprehensive information about the courses, present their features and possible perspectives, and help you make a final decision. Throughout the admission and study process, the students will be in touch with the course coordinator.

Get Custom Advice

Please fill out this short form, and our Support team will contact you to help you find out which course fits you best.


Frequently Asked Questions

I am not specialized in the IT industry, but I want to switch to a tech profession. Can I attend the courses?

Of course, you can! The courses in the "Introduction" section are intended for beginners. You can register for the courses, or get individual advice on choosing a profession.

How can I join the courses?

The stages of participation are as follows:
- Register for the relevant course through the website, after which you will receive an email with information about the next stages;
- Participate in exam and interview stages;
- Get involved in the course.

How long will it take to receive information about the examination results?

You will receive an e-mail about your results within a week following the test. In case of not receiving any, please check the "Spam" section as well.

What if I could not pass the course exam?

You can register through the website for a consultation, and our specialist will help you choose a course.

How much do the courses cost?

You can find out all the information about the projects on the course pages.

At the end of which courses will you help to find a job?

- You will receive employment assistance taking part in Bootcamps, which don't require any upfront fees;
- In the framework of cooperation with leading tech companies, we regularly organize trainings and internships;
- After successfully finishing the "Profession" courses, we send the CVs of the best students to the partner organizations.

Do you have any individual lessons?

We only organize group lessons at ACA, during which the participants are having discussions, team projects are implemented, as a result of which students acquire team work skills.

Is English required to participate the courses?

The lessons are conducted in Armenian, but the terminology, literature and other resources are mainly in English.

Are the courses held online or offline?

The course format depends on nature of the course: we are organizing online, offline and hybrid courses.

Do you have an age restriction?

There is no age restriction for participating in the courses. People of all ages, including high school students and adults, study at ACA.