ACA Course

Business Development Deep Dive

Find opportunities. Win clients. Grow businesses.

  • 4 months — online
  • The full deal cycle — from research to negotiation and closing
  • Hands-on — frameworks, cases, and deal simulation
Get Started

The Deal Cycle

01 · Research

  • Hands-on intensive lessons
  • Soft skills workshops
  • CV/Portfolio building support
  • Access to the ACA library

02 · Prospect

  • Professional consultation
  • Work in a small group
  • Flexible scheduling
  • Program adapted to the group

03 · Convert

  • Individual professional mentoring
  • Flexible schedule
  • Choice of language
  • Individually tailored program

04 · Grow

  • Individual professional mentoring
  • Flexible schedule
  • Choice of language
  • Individually tailored program

Who Is the Course For

A practical 4-month Business Development course covering the full deal cycle — from market research and lead generation to negotiation.

Sales Specialists

  • Individual professional mentoring
  • Flexible schedule
  • Choice of language
  • Individually tailored program

Startup Founders

  • Individual professional mentoring
  • Flexible schedule
  • Choice of language
  • Individually tailored program

BD Specialists

  • Individual professional mentoring
  • Flexible schedule
  • Choice of language
  • Individually tailored program

Partnership Managers

  • Individual professional mentoring
  • Flexible schedule
  • Choice of language
  • Individually tailored program

Growth Managers

  • Individual professional mentoring
  • Flexible schedule
  • Choice of language
  • Individually tailored program

Lead Generators

  • Individual professional mentoring
  • Flexible schedule
  • Choice of language
  • Individually tailored program

What You Will Learn

1 Block 1 · Business Development Foundations
  • Module 1: Business Development and Growth Mindset
  • Module 2: Customer Journey Mapping
2 Block 2 · Market Intelligence and Communication
  • Module 3: Market Intelligence and Research
  • Module 4: Effective Communication and BD Storytelling
3 Block 3 · Lead Generation and Social Selling
  • Module 5: Lead Generation, Outreach, and Prospecting
  • Module 6: Lead Nurturing and Follow-Up Strategy
  • Module 7: Social Selling and Content Creation
4 Block 4 · Qualification and Executive Selling
  • Module 8: Discovery and Qualification
  • Module 9: Executive Selling and Presentations
  • Module 10: Handling Objections
5 Block 5 · Negotiation and Account Growth
  • Module 11: Negotiation and Closing
  • Module 12: Post-Sale Account Growth and Retention
6 Block 6 · Partnerships, Data, and AI
  • Module 13: Partnerships, Regional Alliances, and Diaspora Networks
  • Module 14: Data-Driven Business Development
  • Module 15: AI, Tools, and BD Analytics
7 Block 7 · Capstone
  • Module 16: Full End-to-End Deal Simulation

Frameworks You Can Apply Immediately

BD Metrics & KPIs
BATNA
MEDDIC
SPIN Selling
Buyer Personas
Net Revenue Retention
Ideal Customer Profile

Course Terms

Business Development Deep Dive

  • Individual professional mentoring
  • Flexible schedule
  • Choice of language
  • Individually tailored program

95,000 AMD/monthly

100,000 AMD or more in tax refunds

Register
The state refunds part of your tuition By filing an annual income declaration you can get back up to 100,000 AMD of the income tax you paid. Family members can also pay the tuition and claim the refund on their own declaration, from the income tax they paid. That way the total refund for one course can exceed 100,000 AMD. ACA provides the settlement document. How to get it
  1. Pay the tuition by bank transfer in your own name.
  2. Get the electronic settlement document confirming the payment from ACA.
  3. File your annual income declaration and include the tuition expense.
  4. Once approved, the amount is refunded to your bank account.

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Who Will Teach

Mikayel works at Oracle as a SaaS Account Executive for the Middle East, Central and Eastern Europe, and CIS regions. He has contributed to B2B sales education, helping professionals work with decision-makers more confidently.

Mikayel Hakobyan

SaaS Account Executive at Oracle · MBA, PSPO I

Partners

Build Your BD Skills

Frequently Asked Questions

Who is this course designed for?

This course is designed for professionals responsible for finding opportunities, attracting clients, building partnerships, and driving business growth. Especially relevant for: BD Specialists, Sales Specialists, Startup Founders, Partnership Managers, Growth Managers, and Lead Generation Specialists.

What will I learn during the course?
  • Research markets and identify business opportunities
  • Define ideal customer profiles and buyer personas
  • Generate and qualify leads
  • Create effective outreach and follow-up strategies
  • Conduct discovery conversations
  • Communicate value to decision-makers
  • Handle objections
  • Negotiate and close deals
  • Build commercial partnerships
  • Use data, AI, and modern tools in Business Development
  • Grow and retain accounts after the sale
Is this course theoretical or practical?

The course is highly practical. You will work with real Business Development frameworks, exercises, case studies, and deal scenarios that can be applied directly to your work.

What is the course format and duration?

The course is conducted online and lasts four months.

How much does the course cost?

The tuition fee is 95,000 AMD per month.

Register