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Find opportunities.
Win clients.
Grow businesses.

A practical 4-month Business Development course covering the full deal cycle from market research and lead generation to negotiation

  1. 01. Research
  2. 02. Prospect
  3. 03. Convert
  4. 04. Grow
Join the Course

Who can apply?

  • Sales Specialists

    Improve prospecting, discovery, negotiation, and closing.

  • BD Specialists

    Build a structured process for identifying and converting opportunities.

  • Growth Managers

    Connect acquisition, partnerships, market research, and revenue growth.

  • Startup Founders

    Create a repeatable process for finding customers and entering markets.

  • Partnership Managers

    Develop commercial partnerships, channels, and strategic alliances.

  • Lead Generators

    Move beyond contacts and build qualified opportunities.

A complete Business Development journey.

  1. Block 1

    Business Development Foundations

    Module 1: Business Development and Growth Mindset
    Module 2: Customer Journey Mapping

  2. Block 2

    Market Intelligence and Communication

    Module 3: Market Intelligence and Research
    Module 4: Effective Communication and BD Storytelling

  3. Block 3

    Lead Generation and Social Selling

    Module 5: Lead Generation, Outreach, and Prospecting
    Module 6: Lead Nurturing and Follow-Up Strategy
    Module 7: Social Selling and Content Creation

  4. Block 4

    Qualification and Executive Selling

    Module 8: Discovery and Qualification
    Module 9: Executive Selling and Presentations
    Module 10: Handling Objections

  5. Block 5

    Negotiation and Account Growth

    Module 11: Negotiation and Closing
    Module 12: Post-Sale Account Growth and Retention

  6. Block 6

    Partnerships, Data, and AI

    Module 13: Partnerships, Regional Alliances, and Diaspora Networks
    Module 14: Data-Driven Business Development
    Module 15: AI, Tools, and BD Analytic

  7. Block 7

    Capstone

    Module 16: Full End-to-End Deal Simulation

Build Your BD Skills

Everything you need to know

  • FormatOnline
  • Duration4 months
  • Tuition95 000 AMD (monthly)
  • LanguageArmenian

Learn from real
Business Development experience.

Mikayel Hakobyan Mikayel Hakobyan MBA, PSPO I

Mikayel currently works at Oracle as a SaaS Account Executive for the Middle East, CEE, and CIS regions. He has also contributed to B2B sales education, helping professionals strengthen their communication with decision-makers, communicate value more effectively, handle objections, and approach complex deals with greater confidence.

Frameworks you can apply immediately.

  • Ideal Customer Profile
  • Net Revenue Retention
  • Buyer Personas
  • SPIN Selling
  • MEDDIC
  • BATNA
  • BD Metrics & KPIs
Register for the Course

FREQUENTLY ASKED QUESTIONS

Who is this course designed for?
This course is designed for professionals responsible for finding opportunities, attracting clients, building partnerships, and driving business growth.
It is especially relevant for:
  • Business Development Specialists
  • Sales Specialists
  • Startup Founders
  • Partnership Managers
  • Growth Managers
  • Lead Generation Specialists
What will I learn during the course?
You will learn how to:
  • Research markets and identify business opportunities
  • Define ideal customer profiles and buyer personas
  • Generate and qualify leads
  • Create effective outreach and follow-up strategies
  • Conduct discovery conversations
  • Communicate value to decision-makers
  • Handle objections
  • Negotiate and close deals
  • Build commercial partnerships
  • Use data, AI, and modern tools in Business Development
  • Grow and retain accounts after the sale
Is this course theoretical or practical?
The course is highly practical. You will work with real Business Development frameworks, exercises, case studies, and deal scenarios that can be applied directly to your work.
What is the course format and duration?
The course is conducted online and lasts four months.
How much does the course cost?
The tuition fee is 95,000 AMD per month.