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AI IN MARKETING

AI in Marketing is an 8-session professional course that teaches you how AI actually works, from LLMs and automation to ethics so you can make strategic decisions, not just use tools.

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What is this course

A STRATEGIC UPGRADE

You already know marketing.
Now learn how AI changes it.

AI in Marketing is a 1-month bootcamp for marketers who want to understand AI beyond tools.
In 8 sessions, you’ll learn how AI works, how to prompt better, avoid hallucinations, choose the right tools, understand GEO, and build smarter marketing workflows.

  • 01

    Understand AI deeply

    Know what's under the hood of every marketing tool you use so you stop buying wrappers at 10× markup and believing outputs you shouldn't trust.

  • 02

    Apply it strategically

    Learn which tools win which jobs: research, content, paid, lifecycle, analytics, automation. Not opinions - evidence-backed frameworks.

  • 03

    Build a system

    Finish the course with a real AI marketing stack design, including prompts, an evaluation set, an automated workflow, and an ethics policy.

Who is this for

BUILT FOR MARKETERS
WHO WANT TO STAY RELEVANT

  • Content Marketers & Copywriters

    Who produce AI-assisted work daily but need to control brand voice and stop outputs from sounding like AI.

  • SEO & Performance Marketers

    Watching organic traffic decline and not sure what to do about GEO, AI Overviews, or the new citation game.

  • Social Media Managers

    Building content pipelines that need to scale without exploding headcount or quality.

  • Lifecycle & Email Marketers

    Whose platforms (Klaviyo, HubSpot, Braze) have AI features they've never been properly trained to use.

  • Marketing Managers & Team Leads

    Who need to build AI policy, evaluate vendor claims critically, and make budget decisions with cost literacy.

  • Marketing Interns & Juniors

    Who want the strategic foundation before bad habits form and want to start with an edge.

Curriculum

EIGHT SKILLS.
ONE MONTH.

  1. 01

    WHAT IS LLM? THE ENGINE BEHIND EVERY MARKETING TOOL

  2. 02

    TOKENS, CONTEXT, MODELS, AND WHAT THEY COST

  3. 03

    PROMPTING THAT WORKS - hALLUCINATIONS THAT HURT

  4. 04

    AI FOR CONTENT: TEXT, IMAGE, VIDEO, AUDIO

  5. 05

    AI FOR RESEARCH, INSIGHT AND GEO

  6. 06

    AI ACROSS THE MARKETING STACK + AUTOMATION AND AGENTS

  7. 07

    ETHICS, LAW, HUMAN-IN-THE-LOOP, AND THE EVOLVING MARKETER

  8. 08

    CAPSTONE: DESIGN AN AI-POWERED MARKETING SYSTEM

Final Project

YOU DON'T GRADUATE WITH
A CERTIFICATE.
YOU GRADUATE WITH A SYSTEM.

In the final session, you present a complete AI marketing operating system designed for a real brand brief - given to you one week in advance. Successful capstones become portfolio pieces.

Join the Bootcamp
  • 01

    Tool Stack

    8–12 tools with tier, monthly cost, underlying model, role in the stack, and rationale. Total spend budgeted and justified.

  • 02

    Production Prompts

    Brand-voice long-form, ad variant generation with banned words, and VoC extraction - each with system prompt, model, and temperature.

  • 03

    Automated Workflow

    End-to-end workflow with at least 3 steps, one AI reasoning step, and at least one human-review gate. Failure modes documented.

  • 04

    Eval Set

    5–10 examples with a 4-criteria rubric and baseline scores across two candidate models. Scoring methodology explained.

  • 05

    Ethics Policy

    One page: acceptable use, prohibited uses, approved tools by data classification, FTC + EU Article 50 disclosure, HITL defaults.

Start your journey at ACA X

Master AI skills. Build your future. Lead the change.

Course Fee: 100,000 AMD

Get up to 100,000 AMD back if you submit your annual tax declaration and have income tax.

Secure your spot now

About ACA

ACA X IS BACKED
BY 10 YEARS OF
TECH EDUCATION

ACAx is the professional AI direction of Armenian Code Academy - one of Armenia's most established tech education institutions, founded in 2015.

For a decade, ACA has trained engineers, designers, product managers, and data professionals who now work at global companies, local unicorns, and fast-growing startups. ACAx is the next evolution -professional AI skills for everyone, not just engineers.

  • 10+YEARS IN TECH EDUCATION
  • 17K+TOTAL GRADUATES
  • 100+PARTNER COMPANIES
  • 300+TUTORS

FREQUENTLY ASKED QUESTIONS

Who is this course designed for?
This course is for marketers, content creators, SMM specialists, performance marketers, brand managers, and marketing professionals who want to use AI in real workflows, not just experiment with tools.
Do I need technical knowledge to join?
No. You don’t need to be a developer or have a technical background. The course is designed for marketing professionals and focuses on practical use.
What will I learn during the course?
You will learn how to use AI for content creation, research, campaign planning, audience analysis, automation, SEO/GEO thinking, and faster marketing execution.
How long is the course?
The course includes 8 sessions and is designed as a practical, intensive professional program.
Is this course suitable for beginners?
Yes. It is suitable for beginners in AI, but you should have some basic understanding of marketing or experience working in marketing-related tasks.